Dipshika Chawla

Achieved a 300% increase in web traffic and 2x online conversion rates for Unsaid Paris, a B2C luxury brand, leveraging data-driven product strategies and growth frameworks across 15+ countries.

Led cross-functional collaboration among 7+ teams and 3+ vendors to deliver impactful UX, SEO, and analytics solutions, presenting strategic insights to C-suite executives to drive product roadmap decisions and KPIs.

Spearheaded the onboarding of a 5-member in-house engineering team, re-architecting backend flows to unify data capture across web, point-of-sale, and CRM systems, replacing an agency model.

Defined the analytics strategy and event taxonomy across a 17-source tech stack, overseeing vendor execution of 50+ server-side GTM events and integrating GA4 insights to optimize user acquisition and sale conversion funnel.

Managed the full product lifecycle from ideation to launch, aligning 17+ stakeholders across 6 locations and 7 teams (brand, content, catalog, inventory, retail, back office, leadership).

Reduced time-to-market for new features by 55% (from 4.5 to 2 weeks) by leading agile ceremonies with 4 external developers, including feature validation, wireframing, PRDs, backlog grooming, bi-weekly sprints, and retrospectives.

Drove digital innovation by researching e-commerce trends in luxury and sustainability, shipping API-driven features (e.g., Express Checkout), immersive experiences (e.g., Flagship launch pages), and e-clienteling flows (e.g., WhatsApp Touchpoints).

Built audience segments using SAS PROC SQL, leveraging data across app, web, and point-of-sale to support loyalty and marketing programs for 6 national brands and 3 marketing channels (print, web, in-app).

Advised brand managers on campaign scope, targeting parameters, process improvements, data anomalies, and performance metrics for 300+ campaigns, each reaching ~5 million customers.

Automated 28 data models for recurring campaigns, striving for consistency in data pulls and minimizing human error.

Contributed to 6+ consulting projects by applying proprietary B2B sales methodologies, preparing client-facing deliverables, and co-facilitating training sessions for Fortune 500 clients in SaaS and Data Solutions.

Facilitated global meetings for the digital division across 6 offices, publishing action plans, maintaining roadmaps, addressing timeline concerns, and ensuring operational alignment for a product portfolio of 3 existing and 2 upcoming consumer robots.

Slashed localization project cycle time by 16% through managing vendor relations, negotiation, and process modularization; ensured integrity of 30+ localization projects for 25+ markets in 38+ languages to support launch timelines.