# Dipshika Chawla - Product Manager
Source: https://hello.cv/dipshika
Mumbai

## Links
- LinkedIn | https://www.linkedin.com/in/dipshikachawla/

## About
Highly accomplished Product Manager with a strong background in driving significant growth and innovation for B2C luxury brands and e-commerce platforms. Proven expertise in data-driven product strategy, cross-functional leadership, and agile development, resulting in a 300% increase in web traffic and 2x online conversion rates. Adept at leveraging analytics and stakeholder alignment to deliver impactful UX, SEO, and CRM solutions, consistently reducing time-to-market for new features by 55%.

## Work
### Product Manager | Walking Tree Ventures
https://
Led product strategy and growth initiatives for a B2C luxury brand, driving significant increases in web traffic and conversion rates through data-driven product development and cross-functional leadership.
- Achieved a 300% increase in web traffic and 2x online conversion rates for Unsaid Paris, a B2C luxury brand, leveraging data-driven product strategies and growth frameworks across 15+ countries.
- Led cross-functional collaboration among 7+ teams and 3+ vendors to deliver impactful UX, SEO, and analytics solutions, presenting strategic insights to C-suite executives to drive product roadmap decisions and KPIs.
- Spearheaded the onboarding of a 5-member in-house engineering team, re-architecting backend flows to unify data capture across web, point-of-sale, and CRM systems, replacing an agency model.
- Defined the analytics strategy and event taxonomy across a 17-source tech stack, overseeing vendor execution of 50+ server-side GTM events and integrating GA4 insights to optimize user acquisition and sale conversion funnel.
### Associate Product Manager | Walking Tree Ventures
https://
Managed the full product lifecycle from ideation to launch, aligning diverse stakeholders and reducing time-to-market for new features while driving digital innovation.
- Managed the full product lifecycle from ideation to launch, aligning 17+ stakeholders across 6 locations and 7 teams (brand, content, catalog, inventory, retail, back office, leadership).
- Reduced time-to-market for new features by 55% (from 4.5 to 2 weeks) by leading agile ceremonies with 4 external developers, including feature validation, wireframing, PRDs, backlog grooming, bi-weekly sprints, and retrospectives.
- Drove digital innovation by researching e-commerce trends in luxury and sustainability, shipping API-driven features (e.g., Express Checkout), immersive experiences (e.g., Flagship launch pages), and e-clienteling flows (e.g., WhatsApp Touchpoints).
### Campaign Operations Specialist | Peapod Digital Labs, Ahold Delhaize USA
https://
Developed and optimized audience segmentation and data models to support loyalty and marketing programs for national brands, advising on campaign strategy and performance metrics.
- Built audience segments using SAS PROC SQL, leveraging data across app, web, and point-of-sale to support loyalty and marketing programs for 6 national brands and 3 marketing channels (print, web, in-app).
- Advised brand managers on campaign scope, targeting parameters, process improvements, data anomalies, and performance metrics for 300+ campaigns, each reaching ~5 million customers.
- Automated 28 data models for recurring campaigns, striving for consistency in data pulls and minimizing human error.
### Junior Consultant | Force Management LLC
https://
Contributed to consulting projects for Fortune 500 clients, applying proprietary B2B sales methodologies and preparing client-facing deliverables.
- Contributed to 6+ consulting projects by applying proprietary B2B sales methodologies, preparing client-facing deliverables, and co-facilitating training sessions for Fortune 500 clients in SaaS and Data Solutions.
### Go-to-Market Analyst | iRobot Corporation
https://
Facilitated global meetings and optimized localization processes to support product launches for a portfolio of consumer robots.
- Facilitated global meetings for the digital division across 6 offices, publishing action plans, maintaining roadmaps, addressing timeline concerns, and ensuring operational alignment for a product portfolio of 3 existing and 2 upcoming consumer robots.
- Slashed localization project cycle time by 16% through managing vendor relations, negotiation, and process modularization; ensured integrity of 30+ localization projects for 25+ markets in 38+ languages to support launch timelines.

## Education
### Northeastern University, D'Amore-McKim School of Business | Business Administration
3.74/4.0 | https://

## Awards
### Magna Cum Laude
Northeastern University | 2021-08-31
Awarded for exceptional academic achievement.
### Dean's List
Northeastern University | 2017-08-01
Recognized for outstanding academic performance across all semesters.

## Skills
### Product Management
- Product Wireframes
- Roadmaps
- PRDs
- UX
- UAT
- AB Testing
- Feature Validation
- Backlog Grooming
- Agile Ceremonies
- Stakeholder Management
- Product Lifecycle
- Digital Innovation
- E-commerce Trends
- API-driven Features
- Immersive Experiences
- E-clienteling Flows
### Analytics & Data
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Tableau
- SAS Enterprise Guide
- Funnel.io
- SAS PROC SQL
- Data Models
- Data Anomalies
- Performance Metrics
- Audience Segmentation
- Event Taxonomy
- Conversion Funnel Optimization
### Project Management
- Asana
- Notion
- Jira
- Confluence
- Agile
- Sprints
- Retrospectives
- Roadmaps
- Action Plans
- Timeline Management
### Web Development & Design
- Figma
- Whimsical
- SquareSpace
- Wix
- UX
- SEO
- Sanity CMS
- Sitecore CMS
- GTM Events
- Server-side GTM
### Programming & APIs
- SQL
- Proc SQL
- HTML
- Javascript
- Rest APIs
- Postman
### Content & Marketing
- AP Style
- SEO
- Brand Management
- Campaign Scope
- Targeting Parameters
- Marketing Programs
- Digital Marketing
- Cross-functional Collaboration

## Source
Read this profile on Hello.cv: https://hello.cv/dipshika
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